10th Annual CX Conference
Transforming Customer Experience Strategies
21-22 October 2025
Muscat, Oman
and
CX Masterclass Workshop
by Raed Abdulla
23 October 2025

KEYNOTE SPEAKER
RON KAUFMAN
Eager to welcome you in the 10th Annual CX Conference:
“Transforming Customer Experience Strategies; Aligning with Oman Vision 2040,” on October 21-22, in the vibrant city of Muscat, Oman.
This year’s event, featuring renowned keynote speaker Ron Kaufman, alongside leading experts and senior leaders from both the public and private sectors, promises to be a transformative experience. Dive deep into innovative strategies and insights that will shape the future of customer experience, empowering you to align your business goals with Oman’s ambitious vision for 2040. Don’t miss this opportunity to network, learn, and drive impactful change in your organization!
Who should attend...
Data Analysts & Sales Managers
Customer Service Managers & Supervisors
CX & Marketing Consultants
Researchers & Business Experts
Entrepreneurs & Business Owners
RON KAUFMAN
A leading global educator in uplifting service performance and building service cultures. He helps leaders, teams, and organizations learn how to serve better, care more, and generate new value in the world.
Ranked as the #1 Customer Service Guru by GlobalGurus for three consecutive years and recognized as one of the Top 25 "Who's Hot" Speakers by Speaker Magazine, Ron shares insights and best practices drawn from over 30 years of experience working with clients worldwide. His energetic online and on-stage presentations and workshops have inspired millions.
Ron is the author of the New York Times bestseller, Uplifting Service, along with 14 other books on service, business, and inspiration, including The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet.
CX MASTERCLASS WORKSHOP
Following the inspiring sessions at the CX Conference with keynote speaker Ron Kaufman, this one-day workshop is designed to translate ideas into actionable practices. It offers participants a structured and practical approach to managing customer experience by designing, measuring, and improving customer interactions within their organizations.
Through a blend of insights, case studies, and interactive exercises, participants will gain the clarity and tools necessary to strengthen customer journeys, measure performance, and respond to customer feedback in meaningful ways.
LEARNING OUTCOMES:
By the end of the workshop, participants will be able to:
- Understand the principles of Customer Experience Management (CXM).
- Design effective customer journeys based on personas and touchpoints.
- Apply key CX metrics to measure and report on customer experience.
- Utilize customer feedback to inform decisions and drive improvements.
- Implement practical strategies for continuous enhancement in CX.
FACILITATOR: RAED ABDULLA
CX Consultant and Author of the CX Symphony—the first book to combine strategic thinking with music to introduce an innovative model of customer experience—brings deep knowledge and experience from various business sectors.
His expertise has been honed through his work with reputable organizations, including Bahrain’s Labor Fund (Tamkeen), Gulf Bank, and the Central Bank of Bahrain. Currently, he serves as the Executive Director of the CX Clinic, a specialized customer service consultancy and training firm that supports clients across Bahrain and the GCC.

PREMIUM
CX Conference & Masterclass Workshop
Full access to the two days conference and one full day masterclass workshop.
21-23 Oct.
OMR 490
REGISTER NOW
CX Registration
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